2020’s Top Travel Destinations

Online travel company, eDreams ODIGEO has analysed booking data from over 18 million customers to predict the top destinations on travellers’ wish lists for 2020.

Tokyo tops the chart as the most favoured city amongst European travellers in 2020, with an impressive year on year increase in bookings of 90%. Japan has steadily been growing as a holiday destination amongst Europeans in the last year, with travellers from the UK in particular creating a booking bounce of 101% year on year in October and November 2019 due to The Rugby World Cup. Meanwhile, flight bookings from the competing nations within The Rugby World Cup as a whole grew by 38% year on year.


With overseas residents able to purchase tickets for the Tokyo 2020 Olympic Games via the official ticket website from Spring next year, sporting events are set to continue to be a key driver for visitors to the Japanese capital in 2020. Between the 24th of July to 9th August 2020, Tokyo will host this iconic competition for the second time, using as many existing competition venues from the Games of 1964 as possible, such as the prestigious Nippon Budokkan for judo and the Baji Koen Park for equestrian events. The Tokyo National Stadium, where the Opening and Closing Ceremonies and athletics competitions will be staged, will be completely revamped and replaced by a new arena.


The second, third and fourth most popular destinations for European visitors in 2020 offer idyllic sun, sea and exotic beaches. The Caribbean cities of Fort-de-France and Pointe-à-Pitre registered a 71% and 62% annual increase in bookings respectively from European consumers who are set to travel next year. Meanwhile, the picturesque island of Phuket in Thailand is expected to see a 53% increase in European tourists visiting in comparison to passenger numbers from 2019. The island was also ranked the most likely destination for UK tourists to visit in 2020. Porto was ranked as Europe’s fifth most popular destination for next year, with the city’s wine, food and culture driving 2020 bookings up by 51%.


The complete top ten looks like this:

  1. Tokyo (Japan)
  2. Fort-de-France (Martinique)
  3. Pointe-à-Pitre (Guadeloupe)
  4. Phuket (Thailand)
  5. Porto (Portugal)
  6. Dakar (Senegal)
  7. Miami (USA)
  8. Lanzarote (Spain)
  9. Bangkok (Thailand)
  10. Amsterdam (Netherlands)

Pablo Caspers, Chief Travel Officer of eDreams ODIGEO, said: “We are proud to announce the top 10 cities which are set to be the ‘must visit’ destinations for 2020 amongst European travellers. The incredible 90% increase in European tourists visiting Tokyo will be music to the JNTO’s ears as the country has invested heavily in driving tourism here. It is interesting to see how sporting events continue to be a key attraction for holiday makers, with the 2019 Rugby World Cup acting as a key case study this year on the impact an iconic sporting competition can have on tourism figures. We can no doubt expect to see a similar booking bounce in Spring 2020 when overseas consumers can start booking tickets for the Tokyo 2020 Olympic Games via the official ticket website.

“Tourists from the UK are currently recording the highest increase in bookings to visit Tokyo next year. This is despite the Japanese yen being among a number of Far Eastern currencies against which sterling has fallen significantly. Furthermore, it is promising to see that consumers from the UK will continue their appetite for long-haul destinations next year, despite Brexit uncertainty.”

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