We’ve seen retailers evolve and grow to suit customer needs a lot in the last few years. Usually the evolution revolves around the latest technology advancement but this time around it’s quite the opposite with the high street switching its focus to homewares and with autumn creeping in it couldn’t come at a better time.
It’s at this time of year we start getting ready to hibernate. It’s almost time to get those chunky knits and cosy throws out before lighting a few candles and settling down to an evening of Netflix. The high street knows that no longer is the new season solely about a new wardrobe but an overall new interiors vibe to go with it.
Most recent high street hero to join the homewares bandwagon is River Island who launched their first homewares collection on 25th September. The range, inspired by the insatiable love of fashion of River Island’s customers, includes everything from soft furnishings to staple pieces of furniture. Key trends that the brand focused on in creating the collection were Electric Opulence, New Nordic and Baby Doll.
Electric Opulence delivers a rich colour palette to customers who want to explore their most lavish tastes within their interior style. Decadent animal motifs, Mongolian furs and antique-inspired trinkets, the Electric Opulence trend captures elements of an exotic new world that speaks of travel and discovery.
At the other end of the spectrum we have the New Nordic trend that envelops customers in complete calmness and encourages a decluttering of the mind. The trend takes inspiration from Scandinavian styles of cooler tones and neutral colour schemes, winter rugs and contemporary marble.
Somewhere in between the two lies the Baby Doll trend released as part of River Island’s homewares launch. Baby Doll consists of throws, pillows, candles and trinkets, all of which are a nod to a kitsch and colourful paradise with bold colours, quirky prints and feminine vibes throughout.
River Island weren’t the only ones to get the homewares memo. Read on to see our top homeware collections taken from the high street.
They may take a lighthearted approach to novelty gifts, cute trinkets and their selection of funny cards but when it come to homewares, there’s no messing about. Highlights within the range include bedding, tapestry and their on-trend shelving solutions (who knew there was such a thing).
If I could only tell you just how long I’ve dreamed about that beautiful marble and gold bar cart Oliver Bonas stock within their homewares range…
Whether you’re looking for smaller items like glasses to serve drinks in or bigger pieces of furniture like stools, mirrors or the aforementioned famous bar cart, Oliver Bonas has just the fashion focused furniture solution you’re looking for. Plus they’ve got a great selection of coffee table books which although not strictly homewares, certainly make for a great home decor addition.
Just when we thought we couldn’t throw enough of our pay cheque at Zara, they up their game on the homewares front. Of course, it’s just as chic as their clothing. They’ve even made sure to cover all of the bases from bedroom necessities to tableware and of course, a great selection of decorative items including candles, mirrors, baskets and lighting.