Amber Rose Launches Capsule Collection In Collaboration With Simply Be

Last week saw the sitewide launch of outspoken activist, Amber Rose’s curated collection in collaboration with Simply Be. The collection ranges from sizes 12 to 36.

The collection consists of 25 individual pieces specifically designed to celebrate women’s bodies and accentuate their gorgeous curves. Expect figure-hugging and incredibly flattering body-con dresses, skirts, leggings, crop tops and bodysuits, all of which reflect the well know sexy aesthetic and strong sense of style Amber Rose confidently possesses.

The collaboration between the body-positive activist and the global online retailer appears to be a match made in heaven. Simply Be has unapologetically led the way in plus size fashion for nearly two decades before their recent stateside launch. Meanwhile, star of the collection, Amber Rose, an advocate for self-love and female empowerment, first staked her claim in body-positivity and feminism when she set up the Amber Rose Foundation. The foundation aims to promote women’s rights and equality. Through her annual SlutWalk, first taking place in October 2015 and having taken place for the last three consecutive years, Amber Rose champions feminism and self-love and now through the extended sizing of her Simply Be collection, further celebrates her cause and the importance of body positivity for women.

In reference to the collaboration, Rich Storer, VP of the N Brown Group said, “Earlier this year we re-launched the Simply Be brand internationally and made a firm commitment to creating exclusive capsule collections for our customers, with different styles not offered within our core collections. We chose to collaborate with Amber Rose because she is a style powerhouse who is fantastically unapologetic in lending her voice and influence to both female empowerment and inclusion to all, no matter your age, size, race, sexuality or gender, all of which aligns to our core brand values. This collection is the first of many we plan to roll out with a focused commitment to sizing which ranges from US sizes 6-32”

“All women should have access to clothes that make them feel sexy, stylish and confident, and working with Simply Be allowed me to bring fearless fashion to women from sizes 6 to 32,” says Rose. “I hope that everyone who wears my clothes will feel empowered love their bodies, celebrate their curves, and be the best versions of their true selves.”


The collection is available site wide from Simply Be with prices ranging from £15 to £28.

Niamh Crawford-Walker

Niamh is a full time fashion and features writer at The Style Edit. Her work has previously appeared in IMAGE magazine, and Emirates Woman.

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