Colour authority PANTONE has named Living Coral as its Color of the Year 2019.
Described as, “An animating and life-affirming coral hue with a golden undertone that energises and enlivens with a softer edge,” this vibrant, yet mellow tone embraces us with warmth and nourishment to provide comfort and buoyancy in a continually shifting environment.
At a time when we need optimism and the promise of joyful pursuits (thanks January…) Living Coral embodies our desire for playful expression. Think warm, peachy coral themed around the tropical reefs, summer days and sunsets.
For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging and graphic design.
To arrive at the Color of the Year selection each year, Pantone’s colour experts comb the world looking for new influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles and socio-economic conditions.
According to the Institute’s research, as a reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy and this sociable, spirited shade welcomes and encourages lighthearted activity.
Commenting on the reaction to the shade executive director of the PANTONE Colour Institute, Leatrice Eiseman said: “Colour is an equalising lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human interaction and social connections, the humanising and heartening qualities displayed by the convivial PANTONE Living Coral hit a responsive chord.”
Introduce it into your home via accented pops of colour with cushions, throws and other small accessories or make a bigger commitment with a painted feature wall or statement furniture in the shade.