TOMMYNOW continues to tour the world to bring the unique experience to new audiences globally, traveling to Shanghai to present the Fall 2018 collection and celebrate the icons of tomorrow through an evolved experiential ‘See Now, Buy Now’ runway event concept.
The first ‘TommyXLewis’ collaborative collection, designed by Tommy Hilfiger and global brand ambassador for men’s, Lewis Hamilton, will premiere at TOMMYNOW with all looks immediately shoppable directly from the runway.
Tommy Hilfiger has just announced that the Fall 2018 TOMMYNOW experiential runway event will travel to Shanghai, China on September 4 as a new concept that celebrates the brand’s commitment to reinvention.
The brand’s unique ‘See Now, Buy Now’ global platform will continue to evolve through innovative and immersive digital content fused with real-life experiences accessible to both virtual audiences globally and those attending the live event. This approach reflects Tommy Hilfiger’s continued dedication to bringing TOMMYNOW to new cities and audiences worldwide, following high-powered productions with TOMMYNOW DRIVE in Milan for Spring 2018, ROCKCIRCUS at London’s iconic Roundhouse concert venue for Fall 2017, TOMMYLAND in Los Angeles for Spring 2017, and TOMMY PIER in New York City for the Fall 2016 debut.
Tommy Hilfiger commented: “TOMMYNOW continues to disrupt the runway rules driven by our passion to introduce innovative ways to immerse as many consumers as possible into this event globally. For Fall 2018, our experiential event will evolve to become an even greater storytelling experience that celebrates our powerful Fall 2018 collections and ambassador partnerships. After successful stops in North America and Europe, I look forward to unveiling our next season on a new continent.”
The Fall 2018 TOMMYNOW experiential fashion show will present the first TommyXLewis collaborative collection designed by Tommy Hilfiger with British Formula One racing driver and brand ambassador, Lewis Hamilton. Additional collections, including HILFIGER COLLECTION styles for men and women and the TOMMY ICONS capsule collection will also feature on the runway. The event will celebrate icons of tomorrow in the world of fashion, art, music and entertainment whose powerful drive and inner fire pushes them to lead the way and inspire the next generation of consumers globally.
Following the sell-out success of the first four TOMMYNOW shows, the Fall 2018 experiential event will continue to build on Tommy Hilfiger’s signature ‘See Now, Buy Now’ format. All runway looks will be available across an ecosystem of immediately shoppable channels in more than 70 countries, including TOMMY HILFIGER stores and tommy.com, select wholesale partners, and social media.