As the much anticipated Giambattista Valli x H&M collection gets ready to drop in stores a fashion show like no other increased the hype just that little bit more.
The timeless, ageless and effortless pieces of the collection were brought to life on a pink runway that featured a mix of models and personalities, including street casted true Romans. The show ended in a spectacular grand finale parade led by Kendall Jenner in the now famous red dress featured by the model in the campaign. Guests included Troye Sivan, Sofia Carson, Alexa Demie, H.E.R, Cameron Monaghan, Chiara Ferragni and Chris Lee, all dressed in looks from the collection.
After the fashion show and cocktail, guests moved down Via del Corso to the Grand Hotel Plaza, another Roman landmark of timeless splendour and elegance for the after party hosted by DJ collective Circoloco, where Peggy Gou and Seth Troxler, as well as Clara3000, were playing.
Commenting on the setting Giambattista Valli said: “I created my fashion house in Paris, but I proudly claim my Roman origins: my heart will always belong to the Città Eterna, and this is why I chose Rome for the show and in particular Palazzo Doria Pamphilj. With its eclecticism, Rome has integrally shaped my views and personality. It was wonderful to see it all come to life in my hometown.”
“Hosting the Giambattista Valli x H&M launch event in what was a genuine Roman night full of fun and glamour with a “Dolce Vita” spin, was absolutely delightful,” added H&M Creative Advisor, Ann Sofie Johansson. “The spirit of this unique collection came to life in rooms full of historic splendour, as the new wave of Valli Girls and Valli Boys walked the runway, ready to take over the night and the streets.”
The Giambattista Valli x H&M collection – with womenswear, menswear and accessories – will be launched in selected H&M stores worldwide, as well as on hm.com on November 7.