High Street Bridal Wear

Once upon a time the only option when it came to purchasing a bridal gown was to visit a specialist boutique and pay a four figure price tag. 

Now, thanks to the latest High Street offerings, there is a more affordable way to say ‘I do’ to the dress of your dreams as more and more retailers are branching into bridal wear with dresses and separates that are more than worthy of your big day.

With the average wedding dress in the UK costing in excess of £1,300 these three figure frocks are a great alternative for those on a budget but they’re also ideal for any brides considering a cost effective outfit change for that evening. And as these beauties show, cutting the cost needn’t mean compromising on style or quality.


Following its debut launch last year the brand has just released its new bridal collection for Spring 2019. An eclectic capsule of both contemporary and classic wedding attire for brides and their bridesmaids. For the bride, find classic floor length silhouettes in delicate shades of white, fused with contemporary pieces that put an alternative spin on traditional wedding attire. With its delicate lace, body and sleeves with vintage inspired mushroom pleat frill and self-covered buttons, the Clandre Vintage Jumpsuit ticks the box for brides choosing to opt for a contemporary look on their big day. A cool, elegant choice, perfect for those looking for something a little different, or simply an evening outfit change. 

Clandre vintage jumpsuit, French Connection, £170
Isla embellished column dress, French Connection, £295


Designed with the contemporary bride in mind, Whistles Wedding returns this season with three new bridal styles which will sit alongside the collection’s signature classics. Capturing the spirit of romantic heroines, the new Annie white tuxedo sings to the modern bride with its contemporary spin on traditional tailoring. Ariane is a delicate coordinating skirt and top rendered in beautiful scalloped lace and Adelaide is a one-shoulder dress with Grecian sensibility owing to its column silhouette and botanical embroidery.

Annie tuxedo jacket, £299, trousers, £229, Whistles
Adelaide one shoulder column dress, Whistles, £699
Ariane scalloped lace skirt and top co-ord, £599, Whistles


Bridesmaid dresses are now a permanent addition to the Oasis lineup with prices starting at £75. A standout piece has to be its multi-wear Annie dress at £95  (main image), available in a choice of four colours and two length options, it can be wrapped over at the front to create sleeves, twisted into a one shoulder style or halter neck or worn with a plunging front and criss-cross back.

Pale green bridesmaid dresses, Oasis, £85
From a selection at Oasis

Other standout collections include those at Dorothy Perkins, where wedding dresses start from £85 and ASOS which offers gowns, tailored tuxedos and a host of bridesmaid dresses under its ASOS Edition range with prices ranging from £55-£120. It also has bridal lingerie, shoes and accessories to complete the look.

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