H&M has announced a collaboration with the heritage label Pringle of Scotland. Developed by H&M’s in-house design team alongside Pringle of Scotland’s creative studio, the Pringle of Scotland x H&M collection is a line of traditional knitwear with a sporty spin and will be available worldwide and online from October 3.
Pringle of Scotland’s heritage highland argyles and jacquards are in play – but with a subtle twist. Key pieces include a sweater which boasts a patchwork of tone and texture, splicing a retro-inspired diamond pattern with heavy ribbed wool, and a cropped, funnel-necked jumper with balloon sleeves. Traditional yarns are infused with attitudinal appeal in a series of generously oversized, raw-edged sweaters. Sweater dresses with ring-pull zip closures, cosy hoodies, second-skin leggings and slouchy hats and scarves are all printed with athletic logos for an athleisure take.
The revitalising colour palette plays into that sense of ease: an autumnal mix of classic mustard, dove grey and biscuit brown is shot through with unexpected flashes of acid yellow. The collection makes clever use of recycled polyester and organic cotton along with cosy wool and smooth viscose fibres. And, in a playful touch for the dog-lovers amongst customers, the collection also includes dog sweaters in matching prints and colours.
Commenting on the collaboration Brand Director at Pringle of Scotland, Katy Wallace said: “Pringle of Scotland has a long history of collaboration, and this latest partnership with H&M has been hugely inspiring. We are always looking for new ways to express the DNA of our heritage knitwear and we hope this latest playful, sporty take on our famous argyle and fair isle knitwear will delight our existing customers, as well as reach a worldwide audience via H&M”
Explaining the concept for the design Maria Östblom, Head of Design Womenswear at H&M explained: “The collaboration with Pringle of Scotland, a brand with such a rich and impressive history, has been so much fun for the H&M design team. We have re-worked the iconic argyles and jacquards to incorporate a youthful and sporty touch and I’m proud that we have managed to employ a range of recycled polyesters, wools and organic cottons. I look forward to seeing our customers style the pieces in their own way”