In Your Jeans

Size, shape, colour or creed; if there’s a fabric that unites us it’s denim.

And if there’s one item of clothing that is embraced across the globe it’s that trusty pair of jeans. But not all denim and not all jeans are created equally.  One look and one size does not fit all – is there anything more painful than shopping for new jeans?

Step forward Simply Be Denim, the new and extensive jeanswear collection from size inclusive fashion brand, Simply Be. While harnessing the universal appeal of great denim, the collection and theme of the campaign behind it launches with the individual in mind: My Genes, My Fit.

Simply Be Denim was created with the firm belief that the best pairs of jeans are the ones so comfortable they feel like second skin. Team up with a great pair and they will work for downtime, at the desk or on the dancefloor, and just like a faithful friend, they should boost confidence, hug curves and flatter every figure. As the campaign shows, pull on a fantastic pair of jeans and you’ll look and feel like you can conquer the world.

Simply Be Denim: My Genes, My Fit campaign features models Priscilla Higgens, Sarina Nowak, La’Tecia, Kelly Moran and Natalie Nootenboom wearing five styles from the collection, including Boyfriend, Bootleg, Straight leg, Cropped and Skinny.  With sizes 10 to 32 included and a range of additional styles, cuts and colours, Simply Be Denim has jeanswear looks all sewn up with a focus throughout the collection on great fit.

Speaking about the launch of Simply Be Denim, Country Director Brenda O’Sullivan said: “Our mission statement has always been to offer fashion for all whatever your size, shape or body-type. We do not, nor have we ever, treated curve as a trend, a hot topic, an add-on, or an after-thought; it’s at the heart of everything we do. Simply Be is all about fashion that fits. We are very proud of our new denim collection campaign featuring models who are curvy, beautiful and exactly right for showing off our fantastic range of figure enhancing jeans.”

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