The highly anticipated JLO x INGLOT capsule collection launches in Inglot stores nationwide and online today (April 26).
After decades serving as a muse for the makeup industry and a beauty inspiration for women all over the world, Jennifer Lopez is now stepping behind the scenes and debuting a limited-edition collection in partnership with the global beauty brand.
The extensive colour line will bring Jennifer’s and Inglot’s shared vision of strong femininity to life and offer women diverse ways to express themselves through beauty.
Commenting on the collaboration Jennifer said: “The capsule collection we created with Inglot is filled with all my go-to products in my favourite colours. We have everything from mascara, lipsticks, eyelashes, blush, eye shadow and of course… bronzers. What I think is unique and exciting is our Freedom System Palette – which allows you to create your own personalised palette with the specific colours and products that you need. Now you no longer have to buy that 5-piece eyeshadow kit to get the one colour you really want!”
Jennifer worked closely with the brand on every aspect of the collection including the shade range, ad campaign, packaging and even the product names such as ‘Boogie Down Bronze’ and ‘Livin’ The Highlight’ which are inspired by her career.
As a global star juggling multiple jobs on top of motherhood, Jennifer built the line for women like her who are always on-the-go. The product collection allows women to create unique looks of their own, whether they’re going for a natural daytime look or going out-glam, inspired by Jennifer’s iconic styles.
“We could not have asked for a better partner than Jennifer. She is a true beauty visionary,” explained Grzegorz Inglot, Vice President of US Operations for Inglot. “In addition to having great style, Jennifer is also quite a beauty expert herself. After years of working with the best in the business, she has unique insight into what women want as well as which products are necessary to create that beautiful glow that she made famous.”
The 70-piece collection ranges from powders to lipsticks, shadows to eyelashes and cosmetic palettes. All colours in the line were created and handpicked by Jennifer herself. The star of the collection is the Freedom System that allows consumers to create unique palettes with over 300,000 combination possibilities. The expertly formulated products will range in shades from nude to glow, with a touch of smoky glam and the key products in the line will include an illuminator, a bronzer, a gloss and a mascara.
The limited-edition collection is a true reflection of Jennifer’s style and each item was hand-picked and designed with the help of Inglot’s production team. The range is elegantly packaged and embossed with a JLO design and not tested on animals.
Inglot stores nationwide will host an exciting day long event to celebrate the launch which all #inglotaddicts are invited to attend.
In addition, Inglot’s Pro Store,South Anne Street, Dublin, is hosting a very special guest masterclass on Thursday, April 26 from 6-8pm with award winning MUA Keilidh Cashell.
Keilidh has just returned from an Inglot press trip to Las Vegas where she attended a VIP make up masterclass with none other than Scott Barnes, Jlo’s personal MUA.
At the event she will recreate two signature JLO looks; fresh glowy skin and a full glam eye tutorial, while giving an in-depth account of the new collection, and tips from Scott himself.
Tickets are priced at €20 and can be purchased by contacting Inglot, South Anne street on: 01- 6799253 / 087-3973434