TOMMY HILFIGER ANNOUNCES SPRING 2018 TOMMYNOW ‘DRIVE’ EXPERIENTIAL RUNWAY EVENT
Tommy Hilfiger takes its signature ‘See Now, Buy Now’ platform to Milan with Gigi Hadid; and men’s and women’s runway looks available across an ecosystem of immediately shoppable channels in over 70 countries.
The fully reinvented Spring 2018 experiential event fuses fashion with immersive motor racing activations, celebrating Tommy Hilfiger’s partnership with World Champions Mercedes-AMG Petronas Motorsport.
Following the success of the first three TOMMYNOW shows, the Spring 2018 event builds on Tommy Hilfiger’s signature ‘See Now, Buy Now’ format. The runway will combine HILFIGER COLLECTION men’s and women’s for the second time, in addition to showcasing the fourth TommyXGigi capsule collection, designed by Tommy Hilfiger in collaboration with Gigi Hadid, international supermodel and global TOMMY HILFIGER womenswear ambassador. All runway looks will be available across a full range of immediately shoppable channels in more than 70 countries, including select retail partners and Tommy Hilfiger’s own retail stores, tommy.com, social media outlets, and shoppable livestream and chatbots.
Watch the Live Stream below…