The British Fashion Council (BFC) has announced that no animal fur will be used at London Fashion Week September 2018.
It follows a survey conducted with all London Fashion Week designers on the official catwalk and presentation schedule and supersedes the announcement of Burberry earlier in the week to axe fur from its collections and stop the destruction of unsold product.
Burberry CEO, Marco Gobbetti commented: “Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”
As representatives of the British fashion industry, the BFC supports the creativity of designers and keeps an open dialogue with the industry, from designers to media, retailers, business leaders, government and global brands while encouraging designers to make ethical choices when it comes to their selection of materials and supply chain.
The BFC survey results reflect a cultural change based on ideals and choices made by designer businesses, international brands as well as consumer sentiment but also encouraged by the stance of multi-brand stores who are moving away from selling fur.
The survey is part of the BFC’S Positive Fashion initiative, a platform designed to celebrate industry best practice and encourage future business decisions to create further positive change.
In a statement the BFC said: “As an organisation whose aim is to champion British talent, the BFC is committed to educating designers but also to advocate the work of those who create positive change within the industry. The BFC applauds the work of businesses such as Common Objective and Provenance whose aim is to educate and support the fashion industry do business better and also Burberry’s decision to cease destruction of unsaleable goods, proving the brand’s commitment to help tackle the causes of waste as part of its five-year Responsibility Agenda.”