The Festive season is creeping towards us once more and the time has come to strengthen and fortify the most important of Christmas items: the festive sweater. ‘Tis the season to be jolly – more importantly ‘tis the season to select your seasonal sweater. Ever since dishy Mark Darcy aka Colin Firth, sported that infamous Rudolf roll-neck in Bridget Jones’s Diary – and then a snowman sweater in round two – Christmas jumpers have been embraced as somewhat an iconic element of the season.
Fashion fans love a contradiction, just as we approach peak seasonal glamour in the retail world, the concept of hideously seasonal knitwear sneaks back into style. Once upon a time so uncool, the trend has evolved full circle and become a cult classic once again.
From our favourite novelty knits to classic cardys and from jolly jumpers to chic cashmere, we must admit these endless knitwear options offer a good excuse to stay cosy and comfy as opposed to dressy and chilly as the temperatures plummet.
How fully festive you decide to go with your choice of Christmas jumper depends on how much you are willing to commit… If your office colleagues, friends or family set the bar high and dictate full-on novelty (it is Christmas after all) that doesn’t mean your style standards have to take a nose dive.
When it comes to hunting down the best Christmas knits, high-street heroes are where it’s at, and they do it so well. What would Christmas be without the obligatory novelty jumper? The high street isn’t afraid to go big and bold this year, from snowballs to Santa, penguins to puddings, reindeer to elves…the cheerful choices are endless.
Are you in the mood to embrace the season in all its glory? Then the answer is to go ultra-kitsch with your knit. Forget your common style sense and go bold. Here the palette should be the retro signature red, green and white. However we advise you limit yourself to jolly knitwear only and forgo the Santa hats and Christmas bauble earrings. Wear your gaudy statement sweater with understated jeans and resist the temptation to rock the obligatory paper crown.
If you’re not one for novelty, perhaps a little luxe is more up your snow-covered street? Enter the embellished or embroidered sweater. Beading, bling, sequence and sparkle offer a spot of glamour and glitz, while not taking you out of the jovial jumper realm.
While we’re not knocking those who enjoy sporting a sweater emblazoned with sparkly LED lights and a bit of tinsel, there are ways to ensure your knitwear is festive without compromising on personal taste. For example, the classic, much loved Fair Isle knit. Popular throughout the winter season, this traditional style offers a subtle nod to a Christmassy vibe, yet remains a festive wardrobe staple for those perhaps less brave fashion followers.
Let’s not forget the simple seasonal signature of the red jumper. During other months you may consider this primary colour a bold choice, but consider it a safe option when selecting your Christmas capsule wardrobe.
Lastly, why not get creative and work your own street style inspired number? Try adorning your own understated jumper with giant, oversized snowball pom-poms or tasteful tassels. If you don’t want to go full throttle Christmas-crazy then tone your outfit down by popping a crisp white shirt underneath and wear with your favourite boyfriend denims or pleated midi skirt.
Whichever festive fancy catches your eye, enjoy wearing your joy on your sleeve and embrace your Christmas creativity! To ignite your festive cheer, we have handpicked some suitably log-fire-friendly styles to help you on your way to feeling especially Christmassy, including a number of sweaters that can be most certainly classified as festive, but remain distinctively stylish.
Eve Brannon, Fashion Editor