International etailer, boohoo.com, has announced its latest celebrity collaboration, this time with British Rap/Dancehall superstar, Stefflon Don.
The co-designed exclusive collection was developed alongside the brand’s design team, set to launch globally on http://boohoo.com today (April 26).
The Stefflon Don x boohoo Collection marks the start of the summer season with a range of fresh catwalk inspired trends including Tailored Sports and Athleisure with an Urban twist. Steff’s strong personal style, love for bold colours and strong prints have heavily influenced the collection. Athleisure brights, pastels and metallics are prevalent throughout and the versatile range includes cropped jumpers, co-ordinates and cycling shorts, while showing off fashion- forward statement pieces such as extreme ruffled jumpsuits, body con dresses and printed side split trousers perfect for festival season. Design details can be seen throughout with additional hardware, fringing and contrast piping on seams.
The 70 piece collection ranges from £10-£35, staying true to the brand’s ongoing values of creating affordable, trend led fashion for everyone. Stefflon Don has given boohoo.com the opportunity to create a range that appeals to her widespread fan base in an approachable way, giving them access to an exclusive collection without breaking the bank. Additionally, to celebrate the partnership and Festival launch, Boohoo is set to host a huge launch party in London, where Stefflon Don will be performing.
Carol Kane, CEO and Co-Founder, boohoo.com commented: “We are delighted to be collaborating with Stefflon Don. Working with such a strong female, who is creating waves in the industry and has such a strong sense of style and self has been a pleasure. We know the customer will love what the collection has to offer and we can’t wait for it to launch.”
Stefflon Don added: “I am so excited for you to see my Stefflon Don x boohoo collection in time for the summer season! It’s a dream of mine to have a fashion line and work collaboratively with boohoo - it’s so lit I can’t wait for everyone to see it.”