Known for her discerning eye and empowering imagery, Helena Christensen is, of course, one of the original supermodels from the 1990s, seen on the cover of countless magazines and a fashion favourite on the catwalks. Born in Copenhagen, she is now best known as a fashion and art photographer, her work featured in many art and design magazines, and exhibited in galleries across the world.
With t-shirts, sweatshirts and hoodies, the Helena Christensen x H&M collection has an effortless yet edgy vibe. Designed by a H&M in-house team, the silhouettes include curved hems on the loose t-shirts, a cropped length on the sweatshirt and an oversized look for the hoodies. The colour palette of white, black and grey marl provides a clean background for Christensen’s photographs of various flowers.
Speaking about the collection Helena said: “It’s been a very cool experience collaborating with H&M as I not only have been able to see my photographs come to life on items of clothing but also got to look at them through my lens as I shot the campaign images. I wanted to capture the generation of tomorrow, encouraging them to be themselves and letting their personalities shine.”
