When we think of nostalgic trends and how fashion history has repeated itself over the last few years, the first to come to mind are the 80s – cycling shorts, shoulder pads, headbands, statement sleeves, power suits – closely followed by the 60s – Brigitte Bardot, Twiggy’s famous babydoll dress and satin blouses. Somewhere along the way we seem to have overlooked the 70s.
For a long time the 70s have been regarded as an ‘anti-fashion’ decade with no taste and yet season upon season, designers have rummaged through fashion history to pull out some of the 70s most timeless pieces, modernising them to create current day fashion trends.
Fears when tackling the trends of the 70s include a) looking like you stepped out of a time machine or b) looking like you stepped out of a fancy dress shop. In reality, there’s no need to worry. The designers had our back this season and very kindly had a word with high street brands too, making the trend much more accessible than initially perceived. We’d even go so far as to say the 70s is one of our most coveted trends this season.
Channelling your inner 70s diva through your makeup is the easiest way to dip your toe into the trend. Throughout fashion month there was a broad sweep of retro-chic 70s inspired trends making their way down the runway and furthermore, to every makeup counter. Both Chanel and Dries Van Noten gave a nod to the trend through their hair looks with Chanel opting for ribbon tied beach waves while for Dries Van Noten, it was a selection of vivid plumed up-dos.
On the eyeshadow front, the 70s were all about psychedelic pigments, embracing blue hues and seaside shades, swept across eyelids in a soft and low-maintenance manner. Peter Pilot embraced this aspect of 70s beauty, giving his models powder blue eyeshadows to compliment the retro floral patterns of his collection. In Ulla Johnson’s case it was a dusty magenta and for Missoni, shades of iridescent aqua, lime and silver. For a 2018 update to the trend try using blue and green shades as eyeliner or for a pop of colour, apply to the corners of of your eyes.
Evening looks were all about glitz and glam with no fear of glitter for the women of the 70s. Pat McGrath perfectly paid homage to this in the rhinestone kissed eyes created for Valentino as she took the look and embraced colourful lids in all of their glory.
As for trends on the fashion front, prepare to throw out the rule book. One of the biggest trends worth noting is that brown is back and is in fact, the new black. While the 70s was all about embracing psychedelic pigments on the beauty front, when it came to fashion designers softened looks with rich, earthy tones as seen on this season’s catwalks with Fendi and Chloe. Forget what you know about wearing black with brown. No longer against the rules, the trend looks best embraced with an otherwise all black ensemble, channelling shades of chocolate, copper and hazel in your coat of choice this season. If in doubt, accessories – namely bags and boots – look super-chic in camel, chocolate and copper tones.
When it comes to trousers, only one rule applies – the wider the better. Tailored options will save your skin for smart occasions while high-waist shapes help to elongate your silhouette. When going for wide leg denim, try pairing with slogan t-shirts for a more casual look or a puff sleeve blouse and round-toe heeled boots for a polished take on the trend. If subtlety is your sartorial strong point, contrast stitching is a subtle yet effective way of bringing your favourite denim pieces to life while remaining on trend with 70s references.
Shoes haven’t escaped the trend either with a resurgent in popularity for the knee-high boot best worn in all of their 70s glory with a heel and and peeking through beneath midi skirts and dresses.