The Colour Purple

Colour authority, Pantone may have named Ultra Violet as its shade of the year for 2018 but it is its lighter sister lilac that’s set to dominate this spring.

The Spring Summer 18 catwalk shows were awash with pastels tones and ice cream colours in general but it was the lavender hues that really stood out. Both modern and sophisticated, the shade is a breath of fresh air after winter’s rich jewel tones and is much easier to wear than last year’s Millennial Pink.

Traditionally the colour purple combines the calm stability of blue and the fierce energy of red and is often associated with royalty, nobility, luxury, power, and ambition. Purple also represents meanings of wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic. Considered to be the grown up pink, lilac is associated with beauty and femininity and is considered delicate and precious.

Now that the sun has finally made an appearance and temperatures are (hopefully) set to rise we’re ready to finally shed some layers and lighten up with our colour choices.

Victoria Beckham

Victoria Beckham and MaxMara showed this shade can be serious, sending models out in her signature smart tailoring – skinny pants and oversized blazers – while Michael Kors mixed it up with textures and tones and Pamella Roland went for full blown princess couture with tulle, feathers and sequins.

Pamella Roland

Proving that lilac has legs and is set to go the distance this year Jeremy Scott sent model, Gigi Hadid out sporting a lavender wig and matching tights for his recent New York Fashion Week Autumn Winter show.

Jeremy Scott

It’s not just the designers embracing this colour craze – it’s all over the High Street too. Look out for lavender boots, cropped trousers, double breasted blazers, slinky blouses and accessories – or give in to the purple reign and colour block this pretty pastel from head to toe.

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