When it comes to a winter coat, I take the decision very seriously. Rarely do I go looking for one. Instead, it comes looking for me. Like clockwork, this is exactly what happened this year.
We’d hit mid-October and I was starting to get anxious about it. I was yet to come across a single ounce of coat inspiration to invest in for the winter. As if reading my thoughts, the dream coat for 2019 appeared. I first clocked it hanging in Topshop at a personal shopping event. My brain zoomed in on it like a moth drawn to a flame. The coat in question was the belted velvet faux fur coat from Topshop (£85).
The first sighting was followed by a weekend away with friends, three out of five of which were all sporting teddy coats in varying shades, lengths and fits. It’s worth noting that all three of these friends have very different personal style preferences, each able to put their own spin on the trend.
As weeks went by, teddy coats were everywhere I turned but for a trend of such prominence, it’s popularity did everything but deter me from getting my own and it seems I’m not the only one.
The trend dates back to a postwar Britain, when the teddy coat – first designed for men – was adopted by upper class motorists as a means to keep warm. Fast forward to 2013 and it was Max Mara who set the standard with their Icon coat. Five years later the same Icon coat reigns supreme with the pink version of the Tapioca teddy coat constantly selling out on matchesfashion.com despite the £1,780 price tag. As for the Autumn Winter ’19 runways, the trend could be seen making an appearance in Christian Dior, Chloé, Isabel Marant and Acne collections with the high street not far behind.
Perhaps the trend’s meteoric rise this season comes down to the increasing resistance against fur as we move towards a new era of all encompassing social consciousness.
Or maybe, grown women dressed as teddy bears is more of a resistance towards growing up? And who can blame us, adulting is hard.
When it comes to styling the teddy coat, you’ll want to stick with streamline silhouettes to counteract the size of the coat. Use the coat to add a little texture to your winter wardrobe while pairing it with straight leg jeans and simple jumpers.
For all the teddy coat inspiration you need, browse our gallery of the best teddy coats available for winter 2019.