H&M’s collaboration with cult fashion brand The Vampire’s Wife is in stores now.
The brainchild of British designer, model and muse Susie Cave, The Vampire’s Wife is known for flattering silhouettes, glamorous details and an unbridled celebration of women and the female form.
Commenting on the collection Creative Director and Designer, Susie Cave said: “It was a great honour to be asked to be the designer and the creative director of The Vampire’s Wife’s collaboration with H&M. H&M went to extraordinary lengths to bring the dark and sensual world of The Vampire’s Wife to life. I hope this collection gives as much joy to those who wear it, as it did for me to create it.”
“With this collaboration, H&M and The Vampire’s Wife want to show our customers that fashion can, and should, empower and inspire women to feel like the best version of themselves.
The Vampire’s Wife’s collaboration with H&M is bold and feminine. Statement pieces include the lace mystique mini dress with signature shoulders, the velvety mini dress with sensual pussy-bow and the romantic silvery lace cape, all comprised of recycled nylon and recycled polyester. The Vampire’s Wife’s signature focus on silhouette shines on the street-sweeper length lace dress with retro ruffled hem. Accessories encourage whimsy, as charm necklaces, bracelets and ear cuffs feature eye, cloud, and of course, vampire teeth iconography. Fingerless lace gloves and white detachable ruffled collar are both playful too. Classic black dominates the collection for an invitingly mysterious feel, with shimmery silver lace, opulent button cuffs and rich velvet textures adding a luxurious tone. Progressive in both attitude and fabrication; garments are made from sustainably sourced materials.
“With this collaboration, H&M and The Vampire’s Wife want to show our customers that fashion can, and should, empower and inspire women to feel like the best version of themselves. We’ve long been inspired by Susie’s energy and brand values and we’re thrilled to be doing this undoubtedly very special collection together,” says Maria Östblom, Head of Design Womenswear at H&M.
Strength, vulnerability, intimacy, the unknown and womanhood are the key campaign themes and brand muse Samantha Snow, model Eva Apio and British poet Greta Bellamacina are the stars of the campaign, capturing shared brand values of progress and female empowerment in both image and film.