Tommy Hilfiger’s Fall 2019 TOMMYNOW See Now, Buy Now experiential runway event features the TommyXZendaya collection, co-designed by Tommy Hilfiger with global TOMMY HILFIGER brand ambassador, Zendaya.
The show continues the celebration of inclusion, diversity and empowerment that the American designer and actress brought to the TOMMYNOW runway in Paris for Spring 2019. Following shows in Europe and Asia, TOMMYNOW is returning to New York City for the first time since the platform first premiered there in Fall 2016. The Fall 2019 experiential runway event will take place on Sunday, September 8th at 8:30 p.m. EST at the Apollo Theater.
The legendary Apollo Theater in Harlem has hosted some of the world’s most iconic entertainers including Aretha Franklin, Ella Fitzgerald, Patti LaBelle, and The Supremes. The event will be infused with a cinematic ‘70s Harlem twist, bringing Zendaya’s confident sense of style and optimistic spirit to audiences onsite and virtually around the world.
“It feels full circle to bring our TOMMYNOW “See Now, Buy Now” runway event back to New York City after a worldwide tour,” said Tommy Hilfiger. “We are proud to put on a show that is always different to what our industry has seen before and the important dialogue it supports. I was immediately excited by Zendaya’s suggestion to bring TOMMYNOW to Harlem as we continue to celebrate the diversity and inclusivity at the heart of our collaboration and brand DNA.”
Following the success of the first six TOMMYNOW shows, TOMMYNOW Starring TommyXZendaya builds on Tommy Hilfiger’s signature “See Now, Buy Now” format. Premiering at the show is the Fall 2019 TommyXZendaya collaborative collection, which redefines power dressing. The collection’s tailored pieces celebrate Zendaya’s bold and empowering style infused with Tommy Hilfiger’s modern twist. Consumers can shop styles the moment they hit the runway across an ecosystem of channels in more than 70 countries, including tommy.com, TOMMY HILFIGER stores, select wholesale partners, and social media.